Design you can measure.
Brand, presentations and creative projects built around a business goal. Five years across agencies, a corporate account and a startup, in Bogotá, New York, Florence and London.
Same work, three lenses
Every case answers four things: the challenge, my role, what I delivered and what happened. Kora opens all three sections because it is the most complete and the most recent.
Brand & Graphic
Visual systems that survive real production: social, app, print, events.
6 cases →
Presentations
Decks that have to achieve something: close a client, convince an investor, explain a product to 40,000 people.
3 cases →
Projects & Growth
What happens before and after the design: scope, planning, team coordination and reading the results.
4 cases →Six to start with
Kora
Rebrand, app UI and growth · 2025 to 2026
Campo D · Ecopetrol
500+ pieces for 40,000 employees · 2021 to 2022
Ecopetrol · ST+I Strategy 2040
A strategy deck for the Digital VP
LaValentina
The company deck behind 35 proposals a month
Live Suites Tower
Identity, website and launch event
BRIDGE Agency
Client packages and media kits · London 2025
Design only transforms when there is a strategy behind it
I studied design with a focus on textiles, did a master's in fashion business in Italy, and worked in New York and London. Since then I have been on both sides of the brief: as the designer who delivers, and as the person who scopes, plans and checks whether it worked.
I am looking for a team where design, presentations and project management are not kept in separate rooms.